What Is a Guaranteed Sale? Advantages & Disadvantage

A guaranteed sale agreement may involve upfront payment, but the store is permitted to exchange or return unsold merchandise. The article below will tell you all the information about it in the most specific way. 

What Is a Guaranteed Sale?

A guaranteed sale is a form of real estate contract in which a real estate agency offers to acquire a property from the seller for a certain price if it remains unsold for a specified length of time.

This sort of listing agreement, also known as a guaranteed purchase contract, often entails a substantial reduction from the property’s initial asking price.

What Is a Guaranteed Sale?

This form of contract is employed as a successful marketing tactic that offers the seller with a useful assurance and gives the agency a competitive advantage. Before proceeding with a guaranteed sale contract, it is essential to review the tiny print.

The Advantages of Guaranteed Sale

It’s Popular for a Reason

Guaranteed sales are an effective marketing technique. It is of little consequence whether leads participate in the program or not. A dialogue has already begun with the prospects. Top producers who provide a show are ecstatic about the interest they generate.

In 2017, at least nine of the top twenty most productive sales teams provide a guaranteed sales program.

Relatively Low-Risk

It appears that the majority of leads generated by a guaranteed sold program do not actually utilize it.

However, if they’ve provided you with their contact information and spent so much time conversing with you, they’re already a rather good lead.

You are familiar with their backstory and what they are seeking. Although the phrase seems a bit slimy… This is a classic “bait and switch” marketing strategy.

Transparent? Debatable. Effective? Yes.

If Done Right, it Can be Good for Some Sellers

The essential phrase here is “if done correctly.” Furthermore, we will discuss these recommended practices shortly. If you offer a program with reasonable terms that do not disadvantage your vendors, this may be a viable alternative for some clients.

What Is a Guaranteed Sale?

It provides sellers with piece of mind when confronted with the “real estate Catch-22.” Sellers are plagued by the stress of coordinating the closing dates of their new house with the sale of their previous home. Nobody desires to remain “in limbo” without a place to live.

This tool provides a precise schedule for a sale; therefore, if a seller places a higher value on security than on selling at or above market value, this program may be suitable for them.

The Disadvantages of Guaranteed Sale


If you Google “Guaranteed Sold Program,” the following are some of the first-page results:

  • Guaranteed home sale programs are cons.
  • Many top producers profit from guaranteed home sales.
  • What They Don’t Tell You About Guaranteed Sale Programs…

Marketing strategy, advertising gimmick… What exactly is the difference? It’s all about the consumer’s perspective. A very effective marketing strategy is almost imperceptible to the customer.

The “guy behind the curtain” is hidden from view. In this instance, you are utilizing a software that feels highly “salesy” (think of a typical used-car salesperson), which puts a potential lead on edge.

Real estate is an industry built on trust. Your clients entrust you with one of their most prized possessions: their house. They wish to know you have their best interests in mind.

What you have to offer is all that matters. Consider a scenario in which your software takes advantage of the client by drastically undervaluing their house or by charging high commission rates.

If the customer follows through with the program, only to find afterwards that they were taken advantage of, you will lose recommendations and reviews that may have led to more business.

Not Ideal for Small Teams or Single Agents

Even though registration in these programs is often minimal, you must still be prepared for the chance that each new lead will want to take advantage of the offer.

Simply put, individual risk increases as team size decreases. A top-performing team has the liquid liquidity necessary to meet the costs associated with purchasing and selling a home rapidly.

As opposed to a smaller team or an individual agent, you are responsible for this expense. Therefore, if numerous of these guaranteed sales were to occur consecutively, you would be obligated to deliver or you would be in breach of contract.

What Is a Guaranteed Sale?

If you are contemplating giving a guaranteed sold program, ensure that you have all of the required components in place beforehand. Consult a coach or a real estate mentor who has been through the same procedure.

Best Practices

After weighing the advantages and drawbacks, you’ve decided that a guaranteed sold program may be an effective marketing tactic for your company.

Now, let’s discuss some best practices for operating a lucrative and ethical guaranteed sales program.

1. Don’t be Greedy

Recall that we discussed how guaranteed sold programs create leads.

With a great marketing strategy, you’re already generating extra prospects for your firm, so don’t overreach with your contract.

Some contracts stipulate that the home be listed at a specified percentage (maybe 3 or 5 percent) below market value. They will then apply numerous percentage deductions (ex: 10 percent every 30 days).

If the house has not sold by the conclusion of the contract time, the seller may get less than 70 percent of the home’s worth after all price reductions and closing fees.

Ultimately, you wish to produce profits. You may make a profit by selling this home. But will the client be pleased with this transaction?

Will this customer like to purchase a second home with you? Refer you? Maybe not. Try to be reasonable and fair regarding house value reduction percentages, closing expenses, commission percentages, and other fine print issues.

2. Consider a More Palatable Variation

There are a few possibilities for programs that generate a substantial number of leads without requiring as much effort as an outright offer to purchase the home.

What Is a Guaranteed Sale?

As an example;

“Sell it yourself while it’s listed with us and you pay nothing!”
“Guaranteed sold, or we’ll sell it for free.”

3. Be Good at Selling Houses

Okay, this one is quite apparent. However, this is the reason why these guaranteed sold programs are effective for high-performing sales teams. It’s because they almost seldom – if ever – have to purchase the home.

If your track record demonstrates that you can sell a home and make a customer satisfied within thirty, sixty, or ninety days, this method may work for you. The seller receives an additional layer of protection and peace of mind, and you sell the home like you would any other residence. Everybody goes home pleased.

Cautions of Guaranteed Sale

This sort of campaign might appear to be a gimmick, which may breed mistrust among prospective customers. Because they are requesting that you sell one of their most precious assets, they must be certain that you are operating in their best interests.

You may alter this view by ensuring the contract is fair to the seller. Taking a sky-high commission % or acquiring the house for a price far below market value gives the seller the short end of the stick, and you’ll lose any recommendations and favorable reviews they may have supplied.

Additionally, it is crucial to comprehend the personal risk and be willing to acquire the property if it does not sell. Individual risk increases with decreasing agency size.

If you work for a high-performing team, you are more likely to have access to the necessary funds to purchase and promptly resell the home.

In addition, this program should be presented to a restricted number of purchasers; if none of the homes sell, you risk breaking the agreement.

Best Practices

Be sensible while drafting the contract, particularly with regard to the fine print. Numerous guaranteed sale contracts price the home somewhat below market value (3 to 5 percent) then deduct an extra 5 to 10 percent per month.

What Is a Guaranteed Sale?

When the contract ends, if the house has not sold, the agency will acquire it for less than 70 percent of the market price.

Keep in mind that if you set your prices too cheap, you will make income, but you will also ruin the client’s goodwill. He or she is not likely to utilize your services again or refer you to others.

Consider a variant of this sort of contract in which you sell the home for free if it isn’t sold within a given time frame.

Ensure that you can fulfill your promises. These arrangements work best for high-performing real estate teams since they typically sell the home without needing to purchase it themselves. Utilize your track record of selling properties within 30, 60, or 90 days to build a reasonable contract.


A guaranteed sale agreement may involve upfront payment, but the store is permitted to exchange or return unsold merchandise. In the case of exchanges, a new shipment is provided to the shop, which might be advantageous for operations such as switching out seasonal goods.

Refunds let the shop to obtain compensation for unsold merchandise. Depending on the conditions, these agreements may have additional limits; thus, it is essential to read them carefully to prevent unanticipated obligations.

There might be a guaranteed sale provision in real estate contracts. If the residence does not sell within the stipulated time frame, and the agent has made reasonable measures to represent it, price it fairly, and market it, the agency or agent must purchase it.

Typically, the guaranteed selling price is less than the advertised price and may be below the market value. This presents a substantial disadvantage for sellers.


The biggest takeaway is a guaranteed offer program is not for individuals who want to make the most money. Rather, they are for people who are prioritizing convenience, ease, and the speed of sale. Some people value convenience over netting the most money.
Buyer Guarantee means one or more guarantees of all of Buyer’s obligations under, inter alia, this Agreement and the Transfer Agreement, issued by the Buyer Guarantor in favour of Seller.
The most basic type of home-sale guarantee involves offering a seller the option to sign a listing contract with a shorter duration than normal — say, 60 days instead of 180. The seller can “fire” the agent — not renew the listing contract with the agent — if the agent doesn’t deliver on the guarantee.
A person who offers a guaranteed sales plan to consumers is engaged in licensed activity under this Act and is required to have a license.
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Pat Moriarty
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