What is a Price Point? Definition, Characteristics, 8 Facts

When reading business blogs to uncover the finest methods for your company, you frequently encounter the word pricing point. You are curious in the distinction between price point and price. As an internet store, you really must have this information, thus we have described it.

What is a Price Point?

In economics, the phrase “price point” is used in a number of interconnected ways. All applications focus on the retail price paid for a product and how consumers interact with this price. Specifically referring to the retail price as the “price point” is a popular usage of this term.

What is a Price Point?

Understanding how price points function is essential for organizations that make things for retail sale and merchants that handle such products.

Characteristics Of Price Point

In introductory microeconomics, a demand curve is shown as right-sloping and either linear or softly convex to the origin. Price surveys demonstrate that a product’s demand is not a linear or even smooth function of its price. Instead of a straight line, demand curves resemble waves.

A, B, and C correspond to pricing points in the diagram. When a seller increases a price beyond a price point (for example, to a price somewhat over price point B), sales volume declines by a greater amount than is proportional to the price increase.

This drop in quantity-requirement more than covers the greater revenue generated by the unit-price rise.

When a company raises its price beyond a certain threshold, its total income (price multiplied by quantity required) declines.

Technically, price elasticity of demand is low (inelastic) at prices below the price point (steep region of the demand curve) and high (elastic) at prices above the price point (gently sloping part of the demand curve). As a marketing technique, companies typically establish pricing at existing price points.

What is a Price Point?


Price points exist for three primary reasons:

  1. Substitution price points
    • Price points are determined by the cost of a close substitute.
    • When the price of an item surpasses the price of a close equivalent, the quantity requested plummets.
  2. Customary price points
    • The market becomes accustomed to paying a particular price for a particular product.
    • Increasing the price beyond this point will result in a significant decline in sales.
  3. Perceptual price points (also referred to as “psychological pricing” or as “odd-number pricing”)
    • Because individuals consider $1.00 to be a substantially higher price than 99 cents, a price increase over 99 cents will result in a proportional reduction in demand.

Oligopoly pricing

Oligopolies are capable of generating price points in addition to the typical pricing points. These pricing points are not always the product of collaboration, but rather an emerging characteristic of oligopolies:

When all firms sell at the same price, any firm that raises its selling price will experience a decrease in sales and revenues (preventing firms from raising prices unilaterally); however, any firm in an oligopoly that lowers its prices will likely be matched by competitors, resulting in small increases in sales but decreases in revenues (for all the firms in that market).This impact may result in a demand curve with a kink at the present market price level. These outcomes are contingent on the elasticity of the demand curve as well as the characteristics of each market.

What is a Price Point?

Example Of Price Point

Louis owns a modest barbershop. Typically, he serves local guys, and he is well-known in the area. Louis is afraid that the recent opening of a new barbershop five blocks away may lead him to lose customers.

According to what he’s heard, the new barber will charge $15 for a standard man’s haircut, whereas he charges $20.

Louis is aware that he has a higher price point, but as he has been operating in the area for many years, he is quite familiar with the demand and has determined that the lowest price per haircut he can charge and still be successful is $19.

As a result of his calculations, he was confident that the new store would ultimately raise its pricing when it realized this, so he did not alter his.

After two months in business, the new barbershop increased its costs to $25 per haircut, as he expected, making Louis’ price point the most competitive.

What are price thresholds and why they’re important?

The threshold price point entails the psychological connection of pricing to tempt customers up to a specific threshold, so that purchasers pay the maximum permissible price while remaining loyal to the store.

There is a tight relationship between price threshold and price points. Retailers may utilize it as a potent tool to increase revenue and strengthen consumer loyalty.

How price points work

To calibrate the pricing and make it affordable, we must be willing to test it again and make necessary modifications. Pricing has never been a rigorous science, but it appears to be a profession in which one must continually calculate and plan.

There are several factors to consider while determining a higher price:

a variety of external factors, including the market’s current willingness to pay, your company’s position, how much your competitors charge, the volume of goods you can deliver, and how in-demand your product is compared to that of your competitors.

You are correct that the work is relatively difficult and time-consuming. However, there is also good news. In the first place, these efforts will certainly pay off.

An intelligent pricing strategy will always help you achieve your company goals. Demand for a product is mostly determined by the product’s price.

What is a Price Point?

In addition, you are not left out in the cold, since automated solutions are available to deploy a pricing mission while you complete other duties. The key to sustainable price point management is an automated pricing mechanism.

There are thousands of ways to efficiently control pricing points; let’s examine some options you can implement immediately.

1. How to determine price point: run a test

To know what you’re clients are actually expecting

A/B testing at its most fundamental level is a perfect example of a simple yet effective technique. It is not surprising that this approach has existed for many years and continues to be popular in the present day.

The demonstration of two distinct price tags and examination of how individuals react to them provides an ideal chance to view the scenario from the client’s perspective.

This manner, you do not rely on the expertise of other competitors (which may not be entirely good), but instead follow your own route in sales.

2. Harness advanced pricing solutions

To avoid human-made errors and save time

A/B testing will not cause a great deal of problems, as it is now a digital process. Comparing costs and identifying the best offers may not be simple, but they can be when you use the necessary digital tools.

Professional software is effective, scalable, and secure, and it has more functions than a single human brain could possibly keep track of.

At every level of the process, the most dependable and explicit option is to employ soft. The computerization of market research, continual changes, and data collection has saved countless hours and prevented variable mistakes.

Numbers are more persuasive than words. Check out the case study of Wiggle Chain Reaction Cycle to see how an advanced price automation technology may minimize repricing time by 50 percent while giving a retailer with a complete market view.

3. Price point analysis: raise the bar

To optimize prices step by step and explore the price perception

Raising the bar is always entertaining, regardless of what you mean by the term. Enhancing quality? Great! Increasing prices? Awesome!

In truth, the increasing pricing model is a well-liked strategy for seeking the optimal price that will enable you to sell more efficiently and in greater quantities. It works exceptionally effectively for sellers who are uncertain about their margin. And this is the procedure.

Suppose you offer product X for $5 to the first five or ten customers. Then, you increase the price by $5 and sell another little quantity at this cost. Now is the time to jump once again. Obviously, leap values are not required to remain constant. And so on, and so on.

This technique has been useful for a variety of reasons:

  • It provides beginners with an excellent beginning;
  • On the route to ideal numbers, it is a fantastic opportunity to examine client preferences.
  • It induces a sense of urgency, much like a clearance sale.

4. How to find entry price points: use a skimming model

To set optimal prices for the new products on the market

Think only small and medium-sized enterprises ponder the optimal pricing point to maximize revenue? Since there is no viable alternative to following one’s own path, significant players follow suit.

Software and hardware goods constitute an effective paradigm. Sony PlayStation 3 was sold and avidly acquired for $599 after its release.

What is a Price Point?

As the supply expanded, it was inevitable that the console would lose part of its competitive edge. Eventually, the price was reduced to $299 in order to compete with the competition.

Clearly, skimming is not comparable to the rising model. To accept this type of strategy and move far upstream, the product must be of the highest quality.

However, separating the cream is worth the effort. And in order to pick between two techniques, you must take into account the competition and your personal worth.

In anecdotes, the truth is always somewhere in the middle. Maintain adaptability and respond to market changes. And with regard to the stock, as the dollar rate is usually the focal point.

5. Mind the price perception

To make sure your customers will remain loyal

As suppliers, we now comprehend what price is all about. However, what do price points represent for consumers? Ultimately, they must be satisfied with the agreement. Unfortunately, this standard is occasionally quite ambiguous.

Consider that you have won $2,000 in a sweepstakes. It sounds great, right? You may feel elated about an unexpected windfall, regardless of how large it is in comparison to your usual expenditure.

Then, you discover that there were further prizes with $5,000 and $10,000 payouts. Observe how your feelings have evolved…

As a matter of fact, our perspective of the universe is largely subjective, and shopping activities are no exception. Because of this, discounts often work smoothly. Sales, promotions, and reduced prices energize our purchasing frenzy.

When we read “just $59.99” and learn that the regular price is significantly greater, our acceptance angle and card balance shift.

6. Bundle up to find price points in retail

To propose your customers great deals and increase the brand awareness

Included among strategies for determining a product’s pricing point are package offers. While enhancing both the customer experience and the bottom line, we investigate the actual value of items and the art of bundling.

Contrary to expectations, not every package on the list will be sold. Some are intended to urge prospective to purchase… other entries. Noting the assets of their “rivals,” these deals remain in the background and function as a counterpoint for the allure of other deals.

In other words, these packages draw focus to the price list items that guarantee the highest output for the merchant.

In the other case, these proposals may have gone unnoticed. But if you understand how to accurately evaluate a product’s price point and use this information, voila! You literally and figuratively strike gold.

7. Monitor your prices

To stay one step ahead of your competitors

Modern competition is characterized by its emphasis on ongoing self-culture. Here, marketing and the meaning of life collide. The former advises to monitor the market and stay up with its changes, while the latter instructs to never stop studying.

Today, maintaining control of the issue is impossible without the appropriate instruments. Too many things are occurring concurrently, making it increasingly difficult to extract high-priority stirrups.

However, you are not need to perform tasks manually. You may employ monitoring tools such as Competera to track developments and make timely adjustments to your approach.

What is a Price Point?

Now it’s up to you to use these suggestions to determine the optimal pricing points for your items. Responsible testing to the limit while maintaining situational awareness by researching yourself and your clients.

Even if there is no silver bullet to solve all problems at once, there is always a personal best to achieve. The sooner the better, so maintain concentration and price like a master!

Frequently Asked Questions

What is the difference between price and price point?

The price is the amount of money exchanged for a product or service. In contrast, a price point is a position on a range of conceivable product pricing.

What are the different price points?

On a hypothetical demand curve, there are multiple price points that produce different degrees of demand. A seller can try these criteria to find the ideal price/demand ratio.

How do you determine the selling price of a product?

When selecting a price for a product or service, there are several pricing systems from which to pick or to combine. Learn these tactics and implement the one that aligns with your business objectives.


A price point is a product or service’s suggested retail price. It is often based on the prices at which goods and services are being provided by rivals or on the costs of replacement items. The optimal pricing point should maximize the seller’s profits.

A seller conducts experiments at several pricing points to see which delivers the highest degree of aggregate profit. This price may need to be adjusted over time in response to the pricing established by other parties for things of a similar nature.

In rare instances, increasing a price point might result in a rise in unit sales. This often occurs only when the things supplied are believed to be of the highest quality, so that status-conscious buyers are more prepared to pay a higher price point.


All you need to keep in mind is that a price point refers to a hypothetical, potential price. For example, you might predict that you’ll be able to sell 1000 t-shirts at a £5 price point. Whereas the price is the actual price it sells or sold at.
Definition of price point: the standard price set by the manufacturer for a product.
How to Determine Price Points
  1. Use These Strategies to Decide What to Charge for Your Goods and Services. …
  2. Do your market research first. …
  3. Determine your “cost of goods sold” …
  4. Understand your customers. …
  5. If possible, test your pricing or offer different pricing structures.
For stocks, one point equals one dollar. So when you hear that a stock has lost or gained X number of points, it is the same as saying the stock has lost or gained X number of dollars. Using points to describe share price gains, or declines, is generally done to describe short-term results, such as for the day or week.
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