What is Price Matching? Overview, Tip, Fact & Example

Consumers are always pricing sensitive when buying products or services. Consumers choose a vendor or store based on price more than anything else. Customers need to be able to match prices.

On the other hand, small businesses can fail because there is a lot of competition and they can’t match prices.

What is Price Matching?

Simply simply, price matching occurs when a shop offers to match the lower price of a rival on the same item. If a business provides price matching, you will often just need to provide proof of a cheaper price from a rival within the timeframe given by the store’s price match policy to receive your discount.

What is Price Matching?

But what if a week after you purchase an expensive item, the retailer where you got it reduces its price? Fortunately, price match guarantees are sometimes packaged with price adjustment or price protection guarantees, allowing you to receive the difference if the price of an item reduces shortly after purchase.

Price protection is occasionally offered as a benefit with rewards credit cards, but this advantage has been disappearing from cards in recent years, making it all the more crucial to evaluate the regulations of particular merchants.

How does price matching work?

The majority of big retailers give a price-matching or price-adjustment promise, but each has its own constraints. Some stores may only match rival prices at the moment of purchase, but others will give price changes on competitor pricing even after the purchase has been made. Some retailers will only match the pricing of their own website or of other websites, but not those of local retailers.

However, the following needs are consistent across stores:

Typically, the item must be identical to the model number.

The product must be offered by a direct rival, as defined by the shop.

The item must be in stock when you request a price match

The item cannot be included in a clearance or promotion.

Excluded are discounts based on typographical mistakes

Best Buy, Walmart, Amazon, The Home Depot, and Target are among the nation’s major retailers whose price-matching practices we’ve examined. Here is how they compare.

Price Matching Examples

To entice more customers, large organizations such as Walmart and Target have established price matching programs. It is a wonderful approach for people to save money and time while food shopping.

As an example, buyers may get the greatest price at a single store rather than scouring the city for discounts, specials, and deals. Here are a few reasons why the most major market participants have instituted a price match policy.


Walmart is one of the most well-known and largest merchants with a price match policy. It is a vital part of the company’s strategy for pricing control. However, the corporation has recently begun matching rates on its own websites.


According to reports, Walmart shoppers continue to receive the lowest prices in a small number of shops. Walmart periodically modifies its pricing management tactics, resulting in enhanced company operations and more profitability.

Gleichzeitig focuses on its clients, allowing them to acquire its items at an affordable price. Walmart and its customers have profited for many years from its price-matching strategy, and the corporation strives to preserve client loyalty.


Target’s price match policy is more extensive than Walmart’s, offering in-store price matches for over twenty-five rivals, including online shops such as Sears, Kohls.com, and Amazon. For price matching, customers contact the company’s guest services department.

In addition, Target will match prices on goods that have been purchased within the last fourteen days. For example, if you purchased a pair of blue light spectacles from Target for $100 on Monday and discover on Thursday that a rival sells the identical product for $65, you can contact Target for a price adjustment. Therefore, Target will reimburse the additional $35.

Home Depot

Home Depot, unlike many other significant corporations on the market, has a straightforward price match policy. For instance, if a consumer discovers a lower price for a Home Depot product, the firm will match the lower price.

Similarly, if you shop at this firm, Home Depot pledges to match the price, including delivery, of its competitor’s website. Remember that this offer applies to items sold on the website of the rival.

What is Price Matching?

Home Depot, on the other hand, concentrates on pricing management rules and makes periodic adjustments in order to set the greatest possible price. The company’s pricing restrictions differ from those of other retailers.

It does not offer price matching on open-box, used, or reconditioned items, for example. In addition, it excludes rebates, freebies, loans, and packages from its price match policy.


Staples is another well-known company that prioritizes establishing a comprehensive price-matching program. It is a well-known store that cherishes its consumers and occasionally implements customer-friendly price match rules.

Staples goes beyond their policy of price matching. For instance, it offers a 110% price match promise, which means that if a consumer discovers a lower price, the firm will repay the difference and provide a 10% discount on the same goods.

For instance, if you purchase a product from Staples for $50 and then find it on sale at another retailer for $30, Staples will offer you a 10% discount and sell you the goods for $27. You thus save $3.

In addition, Staples strives to match the prices of numerous firms with retail and online outlets with the same brand. However, it also matches Amazon’s prices, despite the fact that Amazon has no physical storefronts.

Does Best Buy price match?

Yes. Best Buy guarantees they “won’t be undersold on price” and mostly backs up this claim by providing a plain and easy-to-understand price match policy.

Local retail competitors (and their online businesses) as well as “important” internet competitors will have their prices matched at the moment of your purchase. While every store within a 25-mile radius of your local Best Buy is considered a local rival, the list of internet businesses considered “key” competitors is more limited.

Best Buy will price match only goods offered on Amazon.com, Crutchfield.com, Dell.com, HP.com, and TigerDirect.com. Furthermore, between Thanksgiving and Cyber Monday, Best Buy does not price match.

Best Buy will match the prices of warehouse clubs (such as Sam’s Club and Costco) if they satisfy the criteria to be considered local retail rivals, as stated in their price match policy.

During the return and exchange period, you can also seek a price adjustment if Best Buy decreases the price of an item in-store or online. However, the length of this term varies by product category and My Best Buy Elite level.

Pros Of Price Matching

Companies implement price-matching practices to enhance their operations and attract more clients. A policy of price matching is a good method for increasing brand loyalty. It focuses on matching rivals’ prices for identical products.

What is Price Matching?

For instance, if a rival offers a lower pricing on a certain product, you will either match or drop that price. The following are the advantages of employing this sort of strategy:

Higher Success Rates

Implementing a price match plan allows you to expand your business. In a short period of time, the results of a price match technique become apparent. It is essential to evaluate the long-term ramifications, which requires retail business owners to comprehend the trend and their position in the market.

When you acquire more data and increase your understanding of your industry and competition, you may make more educated business decisions. Consequently, you can boost your chances of market success.

Increased Consumer Confidence

A price match policy may enhance consumer confidence in your business since it demonstrates that you have their best interests at heart. Customers nowadays are knowledgeable, meaning they base their purchasing decisions on a variety of factors, such as a company’s reputation, honesty, and fair pricing. Therefore, it is necessary to establish a price-matching strategy if it is lucrative for your business and your consumers.

A plan of price matching can help consumers at the expense of your retail business, resulting in a good faith campaign. Although you have posted greater pricing for your items, you will lose a few bucks in order to attract customers and inspire confidence in them.

Thus, your consumers will have faith in your company’s care for them, which will increase the likelihood of future shop or internet visits. Therefore, a price-matching strategy is directly related to client retention.

Boosts Sales

Increasing sales is one of the key advantages of employing a price-matching approach. If your objective is to boost sales and return on investment, we propose instituting a price match policy.

Successful retailers always consider the price match policy from the standpoint of their customers. For instance, a customer desires your company’s items but discovers that a competitor provides them at the same or cheaper price.

Therefore, the customer will pick a business or store that provides a significantly lower price. If you wish to enhance your sales, it is essential that you comprehend this simple notion. Alternatively, if you do not provide the same pricing, the buyer will acquire the goods from your competition.

Consequently, a price match policy plays a key part in determining whether your sales increase or decrease, as it depends on how intelligently you communicate with your clients and provide them with superior items at a cheaper price.

Cons Of Price Matching

Although a price match policy has several advantages, it also has several disadvantages. Amazon, for example, is the largest online retailer that does not offer price matching. In contrast, it relies on aggressive repricing to maintain market competitiveness. Here are several disadvantages of a price-matching strategy.

Margin Degradation

Margin is a vital component that affects the success of your entire organization. A policy of price matching might lead to margin erosion and create financial difficulties for your business. When you price your items competitively and set a sufficient margin, for instance, you may pay operating expenses and create profits.

When a customer comes your business and informs you that a rival provides the same goods at a cheaper price, you will match the competition’s pricing. However, this will substantially reduce your margin, resulting in a reduction in profitability. Therefore, this is detrimental to your company’s operations and financial stability.

Keep in mind that various retailers have varying operation expenditures, so while one firm profits from a price match strategy, another may not owing to high operating expenses.

What is Price Matching?

In addition, it is essential to safeguard your margins through price management without matching the prices of your competitors. The objective is to increase your profit margins and establish a balance, resulting in consistent earnings.

Risk of Price Wars

A increasing amount of data indicates that a price match policy might spark a major pricing war among businesses. Companies engage in a pricing war when they compete to set the lowest prices. For example, when you match a rival’s pricing, that competition will decrease their price more. Thus, you will attempt to match the price once more, and the cycle will continue.

Consequently, this ongoing cycle might harm your margins and profitability. If you sell a product for $20 and a competitor sells the same thing for $15, you will match the competition’s pricing and lose $5. Similarly, if you offer the identical product for $15 and a rival sells it for $10, you will reduce your pricing. It indicates that you are decreasing profits and undermining your financial situation.

Probability of Losing Customers

Inadequate implementation or execution of a price match policy may result in the loss of clients to rivals, in addition to price wars. Occasionally, it encourages your consumers to purchase the identical goods from a competitor’s store.

A policy of price matching allows your consumers to access your competitors’ websites to compare prices. For instance, if you do not wish to reduce your rates more in order to retain your profits, but a rival does, you will lose clients. Consequently, a price-matching strategy might entail hazards for your company.

Moreover, larger stores such as Walmart benefit from a price match strategy since they have a higher market share than their competitors. However, if you own a small firm, this policy may not be beneficial to your operations.

Price matching tips to help you save

The most important thing to remember is that each store has its unique price matching qualifying requirements, therefore it is essential to thoroughly review the conditions. Here are some guidelines for effective price matching:

1.  Make sure items are identical

Before invoking a store’s price matching policy, be sure you’re comparing apples to apples, right down to the bar code.

2. Keep it local

In certain instances, the lower-priced item must be accessible in the same geographic region as the retailer you are attempting to price match.

3. Be prepared to show proof

Merchants will not accept your word that a competitor’s pricing is cheaper; you must provide a paper flyer or digital record as proof (such as an online flyer or website price).

4. Expect certain sales to be excluded

The price match promise may exclude holiday deals. Additionally, clearance products, free items (such as buy-one-get-one), as-is and demo models, and other special promotions typically do not qualify.

5. Check the in-stock status

To qualify, the item with the cheaper price may need to be in stock (locally).

6. Know that online-only retailers work differently

Brick-and-mortar retailers may not be willing to match an online-only retailer’s price (the inverse may also be true). Additionally, Amazon and eBay products rarely qualify.

Mistakes to avoid when price matching

Assuming that a business that provides price matching delivers the lowest price. This may result in the loss of savings opportunities!

Using the express or self-checkout lanes. You must talk with a cashier in order to receive a price match, and the process of documenting the competitor’s pricing may not be quick, particularly if you’re price matching on many items.

Taking no for an answer. Don’t give up if the cashier declines your request for a price match that you believe is within the store’s guidelines. Request clarification from the management or try a different cashier with courtesy.

Apps and websites that make price matching easier

Price matching requires time and work regardless of how you look at it. Here are a few digital tools that may help lighten the load:

Rebee: is an app that allows users to peruse hundreds of local flyers, compare prices, filter by category, and create shopping lists.

Flipp: Enter your zip code, and Flipp (accessible through website or mobile app) will spew out hundreds of flyers from nearby stores. Mark your preferred retailers, clip coupons, circle things, and compile a shopping list.

Deal Whale: Deal Whale’s website and mobile app allow users to peruse digital sale fliers and compare grocery store prices. You can also create price alerts for certain products and be alerted when they go on sale.

What is Price Matching?

Price Matching Ideas for Consumers

Price matching occurs when a retailer sells things at the same price as its rivals. Here are some suggestions for consumers.

Make your list using flyers and mobile applications nearby.

Examine the flyers found in the local newspaper.

Next to each item on the list, circle the goods and put the retail store’s name in the corresponding circle.

Bring the retailer’s policy with you if you are aware of it.

Bring your fliers and store the information on your smartphone or tablet.

Inform the cashier on price matching and discounts

Ask the store’s employees how the merchandise should be arranged for simple checkout.

Buy the proper product and check the fine print to confirm that the product, size, model number, and taste are same.

Although it is difficult to locate coupons for fresh foods, you may price veggies and fruits.

Do your homework beforehand to ensure that your shopping journey is simple and efficient, resulting in a successful checkout and significant savings.

Moreover, if a rival offers a cheaper price on a specific product that a firm carries, the corporation will sell you that goods at the same price if you present a receipt or advertisement from the competition. The shop will match the competitor’s pricing throughout the ad’s duration or within seven or fourteen days of the receipt date.

Remember that this is only an example because each firm has its own policy about price matching. Some retailers want identical items, including the same brand, size, shape, or other characteristics. Some businesses even reserve the right to determine similar produce, bakery, and meat products.

Can I price match grocery items?

To qualify for price matching, produce goods must be same in item, brand name (e.g., Dole®, Chiquita®), size, weight, and number.

Products must be sold using the same unit of measure (per pound vs. per item).

Non-SuperTargets cannot match products priced per pound.

What qualifies as proof of a price when requesting a price match?

Local printed advertisements: Present the complete advertising. Photos or photocopies cannot be accepted as proof of a competitor’s printed advertisement. Acceptable are digital reproductions of printed advertising.

Online prices: Present the pricing from an eligible competitor’s website or Target.com on your mobile device. A member of the Target team will then confirm the match using a Target device. Images and screenshots cannot be allowed.

Does an item have to be in stock to receive a price match?

Online products from competitors must be in stock when a price match is requested. Items do not need to be in stock on Target.com for a price match to be requested. When appropriate, guests who visit a Target store because of an out-of-stock issue on Target.com may request a price adjustment at Guest Services. If an item is out of stock at a Target store or Target.com, no rain checks are issued for price match requests.

Does Target offer rain checks?

Yes, a rain check may be issued if an item on sale is not available at your local Target. The rain check is redeemable at any Target location for the following 30-45 days (varies by state). Target cannot guarantee product availability or hold products, nor can it give availability alerts. However, replacements are provided wherever feasible. Ask a shop associate for assistance.


Price matching is a vital business tactic for businesses that sell identical items. Nevertheless, it may or may not work for some businesses. Large merchants match prices to provide customers with purchasing confidence, so promoting brand loyalty.

Currently, it is usual practice for consumers to evaluate prices before to making a purchase. Before establishing a smart price match strategy, it is prudent to analyze the profit margins. Otherwise, you may encounter price war cycles that reduce earnings and return on investment.

Conversely, customers must guarantee that the exact product is in stock at a competitor’s store and provide appropriate information on the competitor’s price through various means, such as flyers, printouts, pictures, or websites. Thus, they might gain from a company’s strategy or policy on price matching.

5/5 - (1 vote)
Pat Moriarty
Follow me

Leave a Comment